News & Insights
News, Projects and Insights
What moves us: trade fair appearances, Frankfurt's flagship fairs and developments in sustainable, modular exhibition stand construction.
01.03.2026 4 min read News Accessible exhibition stands: access, heights and contrast Ramps, counter heights, circulation space, contrast and subtitles: how to plan an exhibition stand that every visitor can enter, reach and u... Read More
21.02.2026 4 min read News After the show: storing, servicing and reusing your exhibition stand Between two shows a stand spends most of its life in storage. How teardown, inbound inspection, storage conditions, spare parts and adapting... Read More
17.02.2026 4 min read News Exhibition stand materials: wood, aluminium, fabric and glass compared Aluminium carries, wood shapes, fabric covers, glass protects. What the four core stand materials deliver in look, weight, transport, reuse... Read More
13.02.2026 4 min read News Visitor flow on the exhibition stand: entry points, zones and sight lines A stand layout guides visitors long before anyone says a word. How entry points, zones, sight lines and path widths work together, and what... Read More
10.02.2026 5 min read News Lighting at the Exhibition Stand: How Light Sells Products Lighting at the exhibition stand decides whether products stand out: general and accent light, colour temperature, glare-free light, LED and... Read More
10.02.2026 4 min read News Trade Fair Invitation Management: Filling Your Stand with Appointments Trade visitors plan their show day in advance. An invitation sequence, voucher codes and firm appointments put you in their calendar in good... Read More
06.02.2026 4 min read News Trade Fair Objectives and the Brief for Your Stand Builder A stand delivers what was defined as an objective beforehand. How to translate company goals into numbers, audiences and a brief your stand... Read More
02.02.2026 4 min read News Exhibition Stand Staff: Selection, Briefing and Shifts The stand is built, the team decides. How to select, brief and roster exhibition stand staff so that visitors turn into conversations with o... Read More
19.01.2026 4 min read News Graphics and Print for the Exhibition Stand: Data, Deadlines, Quality What data does the stand builder need for your exhibition stand graphics? Colour space, resolution, materials, bleed, deadlines and proof ap... Read More
28.12.2025 5 min read News Technical Guidelines and Stand Approval: What Exhibitors Submit What documents do you need for stand approval? This guide explains the Technical Guidelines, structural proof, fire safety and approval proc... Read More
06.12.2025 5 min read News From Concept to 3D Visualisation: How Your Exhibition Stand Takes Shape How an exhibition stand comes to life: from briefing through concept and design to the exhibition stand 3D visualisation as an approval aid... Read More
27.11.2025 3 min read News Prolight + Sound Leaves Frankfurt: How Exhibitors Rebuild Their 2026 Plan Messe Frankfurt has ended Prolight + Sound at its Frankfurt venue. The background, the figures and the stages that stay open to event techno... Read More
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