News & Insights
News, Projects and Insights
What moves us: trade fair appearances, Frankfurt's flagship fairs and developments in sustainable, modular exhibition stand construction.
25.07.2026 2 min read News New Trade Fair Calendar: 374 Dates Through 2032 The new trade fair calendar lists 374 dates from 2026 to 2032, filtered by venue and industry, so exhibitors can plan the season with real l... Read More
14.07.2026 5 min read News Measuring Trade Fair Success: Leads, Cost per Contact, Follow-up Measuring trade fair success: set clear goals, capture leads consistently, understand cost per contact and structure the follow-up process a... Read More
22.06.2026 4 min read News A Trade Fair at Short Notice: What Is Still Possible in Eight Weeks Planning an exhibition stand at short notice? What is realistically possible eight weeks before the show, what falls away and which deadline... Read More
31.05.2026 4 min read News First Trade Fair Appearance: The Seven Most Common Mistakes Facing your first trade fair appearance? The seven most common mistakes new exhibitors make and what helps instead, from planning to stand t... Read More
24.05.2026 3 min read News The 2026 trade fair year at its halfway mark: what works and what to decide earlier Steady visitor numbers, more selective participation, smaller stand areas: what the 2026 trade fair year shows at its halfway mark from a st... Read More
20.05.2026 3 min read News Exhibition stand design in 2027: five shifts worth planning for Material honesty, open floor plans, light as structure, design for disassembly and quiet branding: five shifts shaping exhibition stand desi... Read More
16.05.2026 4 min read News Funding programmes for trade fair participation: routes and rules German federal and state programmes have supported trade fair participation for decades, with a clear focus on smaller companies. Knowing th... Read More
12.05.2026 4 min read News Planning an annual trade fair budget: focus, blocks and reserves A single show is straightforward to cost. A full trade fair year asks for a different view: several dates, one shared budget and assets that... Read More
09.05.2026 4 min read News Build-Up on the Exhibition Grounds: Delivery, Time Slots, Logistics How does exhibition stand build-up on the grounds work? A factual overview of delivery, time slots, the build-up sequence, dismantling and r... Read More
08.05.2026 4 min read News Insurance and liability at the exhibition stand: what to cover Between the first build-up day and the last crate, responsibility changes hands several times. Knowing the roles and matching the cover to t... Read More
05.05.2026 4 min read News Brand identity on the exhibition stand: design for space Colour fields instead of logo overload, type built for three viewing distances, materials that match the brand: how to translate your corpor... Read More
27.04.2026 4 min read News Exhibition stand tenders: making bids truly comparable A complete specification, a prescribed pricing sheet and an evaluation matrix written before the tender goes out: how procurement and market... Read More
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