Exhibition Stand Guide

Tips & Know-How for Your Exhibition Stand

Practical guide articles from our workshop: from exhibition stand planning and checklists to the know-how for appearances that convince at Frankfurt's flagship trade fairs.

Stand builder and project manager checking dimensioned plans in front of a stand with large glass elements
20.10.2025 4 min read Trade Fair Guide glasstec in Dusseldorf: the approval and deadline roadmap for your stand At glasstec, machines weighing tonnes stand next to delicate glass elements. Technical guidelines, stand approval and deadlines therefore de... Read More
Modular exhibition stand at Chillventa Nuremberg with a refrigeration exhibit and open meeting area
13.10.2025 3 min read Trade Fair Guide Chillventa in Nuremberg: building a realistic budget for your stand Every two years the refrigeration, air conditioning and heat pump sector meets in Nuremberg. Exhibiting there means heavy exhibits, a lot of... Read More
Exhibition stand for publishers with bookshelves, reading tables and warm lighting
07.10.2025 5 min read Trade Fair Guide Exhibition Stand at the Frankfurt Book Fair: A Guide for Exhibitors How publishers and exhibitors plan their stand for the Frankfurt Book Fair: guidance on the venue, presentation, technical guidelines and st... Read More
Semi-open meeting area on a technology stand with a table for four, a screen and a small camera demo
06.10.2025 4 min read Trade Fair Guide Vision in Stuttgart: meeting zones that open technical conversations Exhibits at Vision fit in one hand while the conversations run for three quarters of an hour. How to plan seating, zones and hospitality so... Read More
Two engineers in a technical conversation at an open exhibition stand in front of a running assembly line
06.10.2025 4 min read Trade Fair Guide Motek in Stuttgart: turning three exhibition days into qualified leads Motek gathers the automation sector in Stuttgart every autumn. The return on those three days is decided by your stand team, your lead captu... Read More
Exhibition stand for real estate with architectural models, a city model and material samples
05.10.2025 5 min read Trade Fair Guide Exhibition Stand for EXPO REAL in Munich: A Guide for Exhibitors A guide for EXPO REAL exhibitors in Munich: arrival and build-up, the real estate sector's needs, zoning, technical rules and choosing a sta... Read More
Exhibition stand at dmexco Cologne with a lighting concept and tangible material surfaces
23.09.2025 3 min read Trade Fair Guide Light and material at dmexco: making a digital brand tangible At dmexco in Cologne the offering is digital while the stand is physical. How a lighting concept creates orientation in a hall full of scree... Read More
Cutaway wind turbine gearbox on a low plinth in front of a backlit fabric wall
22.09.2025 4 min read Trade Fair Guide WindEnergy Hamburg: staging heavy exhibits with confidence Gearbox sections, blade segments, connectors: at WindEnergy Hamburg the component drives the floor plan. Load capacity, services and sightli... Read More
Continuous LED wall in a modular exhibition stand with a technical component on a plinth in front
22.09.2025 3 min read Trade Fair Guide InnoTrans in Berlin: media technology and moving image on your stand The InnoTrans track display shows complete vehicles. Inside the halls, suppliers present components whose value only becomes visible on scre... Read More
Exhibition stand for transport technology with commercial vehicle components and charging infrastructure
15.09.2025 6 min read Trade Fair Guide Exhibition Stand for the IAA TRANSPORTATION: A Guide for Exhibitors in Hannover The IAA TRANSPORTATION in Hannover is the world's leading trade fair for commercial vehicles, transport and logistics. What an exhibition st... Read More
Exhibition stand for metalworking with CNC machines, precision parts and tool displays
15.09.2025 6 min read Trade Fair Guide Exhibition Stand at the AMB in Stuttgart: A Guide for Exhibitors A guide for exhibitors at the AMB in Stuttgart: the fairground and delivery, stand requirements for heavy machines, plus technical guideline... Read More
Bright exhibition stand for children's products with a pram on a plinth and a quiet seating area behind
15.09.2025 4 min read Trade Fair Guide Kind + Jugend in Cologne: choosing the right stand configuration Row, corner, head or island: at Kind + Jugend in Cologne the shape of your space decides how well product tests and order conversations work... Read More

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