City of Frankfurt at Eurobike.
For the City of Frankfurt and the Radfahren FFM cycling initiative we designed a 40 m² pop-up exhibition stand at Eurobike that creates a professional and inviting presence with minimal means.
A big message on a compact budget
The City of Frankfurt wanted to promote its cycling initiative at Eurobike, with limited space and a tight budget but high expectations for impact. The brief: a presence that makes Frankfurt's urban cycling culture tangible, draws visitors straight into the topic and communicates the initiative's messages clearly.
A cycle-path-style floor print as the eye-catcher
The central eye-catcher was a creative floor print designed in the style of a cycle path, immersing visitors in the topic right away. We complemented the concept with large-scale, attention-grabbing graphics that bring the messages of the Radfahren FFM initiative to the point and reflect the city's vibrant cycling culture.
The compact pop-up structure is quickly assembled, easy to transport and can be reused for future campaigns, in keeping with the sustainable ambitions of a municipal initiative.
A strong brand presence on a small footprint
This stand impressively shows that it does not take much to attract attention. Clear design and an original idea created an inviting presence that carried the City of Frankfurt's cycling message effectively onto the trade fair floor.
Make a strong appearance even on a small budget
We get the maximum out of compact spaces. Tell us about your presence at Eurobike or any other trade fair.