Lexmark at EuroShop.
For Lexmark we realised a 50 m² head-end stand at EuroShop, the world's leading retail trade fair, that makes clever use of every square metre and skilfully combines communication and exhibition space.
Plenty of Function on a Limited Footprint
A 50 m² head-end stand leaves little room for compromise. Lexmark needed a presence that offers meeting space, a product stage and practical storage all at once, without appearing overloaded. The brief: a functional, modern solution that meets the demands of communication and exhibition in equal measure.
A Wall Cabinet in the Textile Wall and Corner-Mounted Screens
Instead of a conventional cabin, we integrated a wall cabinet directly into the textile wall. During the fair it serves as storage for wardrobe and all exhibitor-owned items, while visually disappearing completely into the stand shell. The visible area stays uncluttered and entirely reserved for the presentation.
A further highlight is the use of horizontally and vertically mounted screens, enabling an outside-the-box presentation and giving the content a dynamic, unconventional stage. The result is a modern, functional and flexible design.
Uncluttered, Smart and Effective
The stand combines order and impact: the hidden storage keeps the floor space clear, while the screen arrangement sets accents. Lexmark presented itself at EuroShop in a compact, professional way, with a concept that shows just how much is possible on a small footprint.
Small Footprint, Big Impact
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