Bosch at EuroCIS.
For the launch of a new product line in the retail technology space we built Bosch a 50 m² concept stand at EuroCIS in Düsseldorf that deliberately breaks with classic stand architecture.
A concept stand for a new product line
At EuroCIS, Bosch wanted to introduce a fresh product line and deliberately break with the visual habits of the hall. The brief was not a classic exhibition stand with a dominant counter, but an open, atmospheric space that attracts attention and invites conversation. The entire concept was to come from one team, designed modularly and reusable for future deployments.
Light staging instead of standard architecture
We opted for dramatic lighting design: dimmed base lighting creates atmospheric depth, while precisely placed spots draw the eye to the core areas. Instead of a classic counter, a 360-degree communication centre forms the open focal point for relaxed conversations.
Interactive elements such as an integrated media desk and a striking metal stele enable intuitive product presentation. A suggested window design visually widens the space, while an unconventional outside-the-box LED wall provides dynamic visual accents. Concept, design and delivery came entirely from our own workshop, modular and sustainable for future use.
Dramatic lighting design · 360-degree communication centre · Outside-the-box LED wall · Modular and reusable
An immersive brand experience on a compact footprint
On just 50 m², a presence emerged that feels far larger than it is. The combination of light, an open communication area and unusual eye-catchers drew visitors into the stand and made the new product line the talk of the hall. Because the build is modular, Bosch can flexibly reuse the concept.
Planning a product launch at a trade fair?
We develop a stand concept that puts your innovation in the right light, modular and designed for multiple deployments. Talk to us.