Bosch at Light + Building.
For Bosch Building Technologies we delivered a 180 m² New Work-style exhibition stand at Light + Building in Frankfurt that makes the processes of building automation tangible and lets visitors experience them first-hand.
Building automation you can touch
At Light + Building, Bosch wanted to do more than show its solutions for networked building technology: it wanted to make them graspable. Our brief: a stand concept that translates complex automation processes into an open, modern working world and actively involves trade visitors instead of simply walking them past display cases.
New Work design with a floating Hanging Garden
The central design element was a Hanging Garden floating above the entire process areas, a visible symbol of sustainability suspended over everything below. Around this green frame we staged the individual theme worlds of building automation in an airy, bright New Work look.
Visitors could try the technology for themselves: a smart cabin showed how intelligent access control works in everyday use, while interactive models brought a fire protection simulation process to life. A 360-degree presentation area with a circular grandstand served as the stage for live demonstrations and product launches.
Hanging Garden · Smart cabin · Fire protection simulation · 360-degree stage
A brand space that brings technology to life
The result is a presence that tangibly conveys Bosch's innovative strength. Instead of dry product information, guests experienced building automation as a coherent system, embedded in an inviting working atmosphere. The stand became a place for qualified expert conversations and a stage for the brand message.
Plan your presence at Light + Building
Tell us about your goals. We develop a stand concept that brings your technology to life and support you from the first idea to dismantling.