Offenbach am Main, 7 May 2025. With a well-conceived brand relaunch, Trendsetzerei, an established full-service specialist for sustainable modular exhibition stand construction, is strategically repositioning itself for the demands of a hybrid and increasingly digitalised trade fair world. The new corporate design, a revised digital strategy and a clearly sharpened brand profile form the cornerstones of the repositioning. The goal was not only to modernise the brand visually but also to take its communication to the next level: focused, differentiating and market-oriented.
Two Decades of Experience, One Promise: Modern. Modular. Striking.
For more than 20 years, Trendsetzerei has stood for individual and flexible exhibition stand solutions as an answer to volatile markets. The heart of the service portfolio remains modular exhibition stand construction, individually scalable and efficient to realise. Trendsetzerei's modular systems enable not only flexible stand architectures but also resource-saving reusability. Ecological sustainability and economic efficiency are thus linked, central criteria for companies that want to invest their trade fair budget sustainably.
The Brand as a Differentiator
In an increasingly saturated trade fair market, a clear brand identity is decisive. Trendsetzerei meets this challenge with a new visual identity that combines rigour and creative dynamism. The new logo exemplifies this ambition: its geometric clarity underlines professionalism and process reliability, while the integrated, creatively interlocked “e” in “TREND” signals the courage to be distinctive and a spirit of innovation. The modern colour world gives the appearance emotionality and character.
“With our relaunch we are sending a clear signal, both internally and externally,” explains Marc Zimmermann, managing director of Trendsetzerei. “Our values remain. But our appearance is now clearer, more emotional and above all more future-proof. Especially in the dynamic trade fair environment, a strong, authentic brand is more important than ever.”
Brand and Digital Touchpoints
With the completed brand relaunch, Trendsetzerei is positioning itself future-proof for the trade fair world of tomorrow. Wegner & Partner, an agency for sales marketing based in Offenbach, created the new brand world for Trendsetzerei and cooperatively developed the brand content for the completely new corporate presence and its implementation across all communication channels. The focus was particularly on digital transformation and the integration of social media. The new website convinces with smart UX design, intuitive navigation, fast accessibility and relevant content. It offers long-standing customers and new prospects a wealth of inspiring project examples, a clear service portfolio and insights into the company's philosophy and way of working.
A Creative Full-Service Specialist with a Hands-on Mentality
Trendsetzerei GmbH is a holistically operating company in the field of exhibition stand construction and concept development, based in Offenbach am Main. The focus is on developing individual and sustainable solutions for its customers, from the concept phase to final realisation. The range of services extends from concept, design and technical planning through in-house stand production to logistics, assembly and storage. Digital tools and services such as the customer-specific warehouse web shop and hybrid presentation formats are also part of the offering. Modular systems ensure maximum flexibility and adapt to the most diverse requirements, from international flagship fairs to compact roadshows.