Manfred Alberts at the IWA.
For Manfred Alberts GmbH we created a 125 m² brand world at the IWA in Nuremberg, in which custom-designed demo presenters put the company's various brands effectively centre stage.
Many Brands, One Strong Presence
At the IWA, Manfred Alberts represents a whole range of brands, all of which need space and attention. The brief called for stand architecture that presents this variety in a structured way, gives the team functional retreat rooms at the same time and brings it all together in a high-quality, inviting brand experience.
A Logo Wall with an Archway as the Opening Statement
The central eye-catcher became a prominent logo wall with an integrated archway. This striking entrance area stages the brand identity effectively while creating a natural boundary to the functional zone. Behind the wall are cleverly integrated meeting cabins, a stand kitchen and a back office, retreats for meetings and organisation that leave the open design undisturbed.
We arranged the demo presenters, designed and built by us, so that visitors discover the various brands and products across a clearly structured experience area. Each presentation element was designed individually for its brand and integrated seamlessly into the overall picture.
An Impressive Brand Experience
The result is a high-quality, functional and impressive trade fair presence that convinces visually and delivers maximum value for the team on site. The combination of well-thought-out architecture, striking brand staging and functional elements made this stand a real head-turner.
Uniting Several Brands on One Stand
We create brand worlds that structure variety and give your team functional space. Talk to us about your trade fair presence.