LPW at parts2clean.

Industrial cleaning systems are complex and hard to show in their entirety at a trade fair. LPW wanted a stand that conveys this technology clearly while providing room for in-depth expert conversations. As the leading trade fair for industrial parts cleaning, parts2clean calls for a professional presence with strong communication.

We structured the open-plan stand around a central cabin tower housing sheltered consultation areas, and an inviting hospitality bar that served as a meeting point. The clear focus was on communication, supported by carefully placed product presentations that underpinned the expert dialogue.

To make the sophisticated plant technology tangible on the stand, we integrated an oversized exhibit as an eye-catcher and an interactive VR experience. It let visitors walk through a machine virtually and understand how it works from the inside, a strong argument where real systems are too large for the hall.

The stand became a platform for qualified expert dialogue and, at the same time, an experience space that stays in the memory. The VR application translated complex cleaning technology into a vivid experience and helped LPW communicate its solutions convincingly.