On 27 January 2025, our managing director Marc Zimmermann took part as a jury member in the final event of the “Market Minds” school project at the Theodor-Heuss-Schule in Offenbach. The project, a cooperation between the Offenbach Chamber of Commerce (IHK) and regional companies, gave students the opportunity to develop hands-on marketing strategies for real companies, including Trendsetzerei.
Back in October 2024, the company representatives introduced their businesses and outlined their expectations. Over several months, the young talents developed creative and strategic advertising concepts for the participating companies. In the final presentation, the best teams convinced the jury with innovative ideas and practical solutions.
Marc Zimmermann was enthusiastic about the students' work: “This was very close to our reality. The students really immersed themselves in our company and our marketing. There should be many more projects like this!”
He also stressed how important regional development and supporting young people are to him: “A lot of people complain about the younger generation and other things in our lives. But I don't want to complain, I want to act. I would rather be part of the solution than a spectator of failure.”
Beyond the practical experience for the participants, this project also reflects our philosophy of giving young people a hands-on perspective on business. Trendsetzerei is delighted to actively support young talent through initiatives like this while gaining fresh ideas from a new perspective.
A big thank you to the IHK Offenbach, the Theodor-Heuss-Schule and everyone involved for this inspiring collaboration!